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Sweet Spot Gaming
Project type
Collaborative Campaign
Date
April 2023
Location
Tucson, AZ
Goal:
Widen the UArizona Esports community through local outreach.
Audience:
Tucson gaming community
Plan:
The media plan included Discord marketing, physical and digital announcement graphics, an informational video series (cross-posted to YouTube and Instagram), live media capture at the event, and post-event content wrap-up.
Outcome:
We were able to address both SSG's audience and our own to combine communities with similar interests. Through our media plan, we also continued developing our audiences within the student body who may not have originally been interested in esports and gaming.
Other relevant info:
Sweet Spot Gaming (SSG) is a Tucson/Phoenix community-based organization that hosts various gaming events, mainly fighting games. Through this collaboration, we assisted in hosting and streaming a large-scale fighting game event.
